Online casinos and the gambling industry are gaining popularity every year. The number of fans of online games and sports betting is growing every day, thereby causing demand for all new online casinos. Demand, as you know, creates supply, and therefore many businessmen began to think about the possibilities of opening their own casino site. However, this is not as easy to do as it may seem at first glance. There are many pitfalls and nuances in opening a new casino and running a gambling business that you need to know about in advance. This article contains all the steps to successfully open a casino on the Internet.
Basics of launching an online casino as a business
Creating an online casino always starts with choosing a reliable partner, namely, a casino software provider. Casino sites are very different from any other sites, for example, the same online stores, so to make a high-quality product, you need the help of specialists who understand the specifics of the gambling business.
There are many companies in the industry that offer to purchase software for online casinos. In such cases, it is necessary to take a very careful and responsible approach to choosing a partner and consider both local and foreign companies.
Providers offer as separate platforms for doing business, for example, managing customer data, payment, bonus system, loyalty program, receive real-time reports, integration systems with game manufacturers, as well as services for managing all the platforms provided.
Prices, as well as systems, may vary between providers, but if you are new to the gambling business, it is better to trust professionals with a long business experience and a good portfolio.
2. Correct game content
The next step for the successful organization of online gambling business is game content. This is exactly what players come to the casino site for – to play their favorite games. A successful casino site should include the most popular games from well-known providers in its assortment, as well as constantly add new games to attract new players. The casino’s game content is very extensive, including slots, casino games with live dealers, table video games, video poker, arcade games and others. According to statistics, live casino games have the highest demand. These are games in which the dealer is present and the player is immersed in the atmosphere of a real casino and live communication with the dealer. The more diverse the games on the casino site, the more players will find their game to their liking and come back again.
The catalog of game manufacturers can be found here.
3. Gambling license
Obtaining a gambling license is one of the most important stages of building an online casino. This is probably the longest, most responsible and expensive process in opening a casino. Initially, you need to decide and study the market that your casino plans to operate in, make sure that this action does not contradict the criminal code or the prohibitions of a particular country.
After studying the market and making sure that the gambling business in the chosen territory will be legal, you need to choose a suitable license and decide on the jurisdiction that will suit you. Some of the most popular destinations are Malta, Curacao, and the United Kingdom. Differences between them can only be in the license validity period, cost, and reputation.
4. Choosing payment systems
Based on the chosen territory of operation of your future casino, it is necessary to analyze the most popular payment systems operating in this country, and integrate at least two, so that players have a choice. It is advisable to choose not only popular ones, but also proven ones with a good recommendation, in order to increase trust in the site.
5. Creating a team
A new casino, like any other new site, requires its own team to work on it and develop it. After obtaining all licenses and settling legal cases, you need to start creating your own website.
The standard staff of an online casino includes about fifteen employees, including: designers, developers, content managers, copywriters, social media promotion specialists, marketers, project managers, product managers, financial specialists and customer support.
6. Website design
The design of a casino website should not only be interesting, but also well-thought-out from the point of view of UX. This includes the layout of sections, the colors of buttons, the player’s path from the main page to the “deposit” button, as well as the ease of using the site, its display on various devices, such as smartphones, tablets and computers.
7. Casino Marketing
A new online casino should stand out from the general mass of other sites and have its own unique marketing to attract players. Various promotions, free spins, gifts to loyal players, VIP program, bonuses for first deposits – all this should be well thought out by a marketer who will estimate the cost of advertising and the time when your casino starts to make a profit. Well-designed marketing is the key to a successful online casino.
8. Customer Support Service
Customer support is also an integral part of a successful online casino. This can only be an online chat on the site or a configured telephony service. Casino players always have questions, and one FAQ section on the site will not be enough to answer them. In addition to the fact that a high-quality support department will solve players ‘ questions, it will help them continue playing the game, and often it also does the job of a salesperson to retain players. Therefore, there is definitely a need for a high-quality customer support team. If you plan to open an international casino, the support should work in different languages.
How to minimize the costs and time required to open an online casino?
To avoid all the difficulties that arise when starting your own business, there is a way out in the gambling market – this is a ready-made solution, namely a “turnkey online casino”, a full-fledged casino with a valid license and a ready-made marketing plan.
Artem Yurkevich, Head of Sales at 1Click Games, tells about one of these companies, which is a lifeline for beginners in the gambling industry.